Cycling with MyByk has long served the practical needs of commuters and fitness enthusiasts — but what if the journey could be more than just a ride? This UX project reimagines MyByk not just as a bike-sharing service, but as a social mobility platform — where every ride fosters connection, confidence, and community.
Role - ux designer
Understanding pain points, Defining the problem, prepare wireframes and hi-fidelity prototypes
duration
20 days
tools
empathise
The Problem
While MyByk enables eco-friendly urban travel, the app currently focuses solely on utility — leaving its vibrant social cycling culture scattered across external platforms like - Instagram and occasional push notifications. These efforts lack visibility and engagement within the app itself. for group rides or events.
Additionally, the app doesn’t offer fitness-oriented or safe route recommendations, missing an opportunity to help users discover cycle-friendly paths aligned with their health goals.
The Disconnect?
Riders use the app daily, but the sense of community lives elsewhere.
No curated routes
One of the biggest deterrents for potential and new users is road safety — lack of dedicated cycling infrastructure, traffic congestion, and unverified routes.
The Opportunity
While MyByk has successfully positioned itself as a green, affordable mobility solution, it is currently under-leveraging two high-impact user needs:
In-App Community Event Discovery
By embedding these community events directly into the app, users can discover, join, and participate in events organically
Crowdsourced Safe Commute Routes
Empowers riders to contribute knowledge, flag hazards, and upvote the best routes. This improves user confidence and community collaboration.
How are competitors doing it?
While cycling apps emphasize performance, only a few truly integrate group events or rider networking. Social engagement often exists outside route planning or real-time cycling experiences.
Strava
komoot
bikemap
Persona & Empathy Map
Yazura
Age : 23
Occupation : Engineer
Tech Literacy : High
Yazura, a health-conscious Software Developer Engineer is new to Pune, uses MyByk for his daily metro-to-office commute and to meet his fitness goals. As he adjusts to the city, he's seeking a like-minded community that rides for both wellness and exploration.
daily commute | fitness | group ride
"Cycling keeps me grounded in a new city, but it would be even better if I had people to ride with while also ensuring fitness."
thinks
says
does
feels
Sanika
Age : 22
Occupation : Fitness Blogger
Tech Literacy : High
Sanika is a health-focused rider who uses MyByk by choice—for daily cardio, weekend escapes, and exploring new places. She prefers scenic, low-traffic routes and tracks her rides closely, often sharing them online.
explore | challenges
“Cycling is my therapy. Every ride should either challenge my body or lead me somewhere I’ve never been.”
thinks
says
does
feels
define
Goal
To redesign the MyByk user experience by integrating socially-driven cycling events and community-verified safe routes—empowering health-conscious riders and newcomers to confidently commute, connect, and explore through cycling.
Value Proposition
MyByk Community
Join group rides, clubs, cyclothons, and community events directly from the app
Smart Routes
With smart route filters and user-powered highlights, discover nearby green trails, cultural spots, or quiet shortcuts
Route Tips & Rider Notes
Social layer to review, mark, and suggest paths
Community Challenges & Badges
Gamified riding experience with shareable achievements
ideate
How Might We…
HMW turn daily commutes into fitness opportunities?
HMW help new users connect with riding communities in-app?
HMW encourage exploration while ensuring route safety?
HMW track and celebrate user progress over time?
Nudges & Pop-ups
Pop-ups and nudges in the MYBYK app serve as subtle, contextual guides that enhance user experience without disrupting the core bike rental flow. By intelligently triggering based on time, behavior, or usage patterns, they help surface personalized features relevant to each user persona. For example -
Group Ride Invite Nudge (Evening or Weekend):
“Others in your area are planning a ride—join in?”
Weekend Morning Prompt:
“New scenic route added near you. Want to try it today?”
User Journey
design
Wireframes
High Fidelity Designs
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